Description
Everyone knows the “secret” to success in real estate residential sales is to prospect & be the agent with the most listings. As we work towards becoming an attraction agent there are 3 factors. “Leads” that turn into “Listings” and when you have a lot of listings, you can then “leverage” them into even more listings and more sales. By this we mean, refer buyers to other of YOUR listings, find buyers who needs to sell, attract potential vendors and more importantly fill a funnel of possible listings for the next 60 to 90 days.
There are many ways to prospect. These include calls, door knocking, networking, online lead generation, magazine ads, newspaper ads, letterbox drops and direct mail. My mentors have always used a combination of everything. I was once told to think of it like farming or fishing. You need to have all lines out with bait and see if one, some or all start getting bites.
One of the degrees I undertook at university was in marketing. I also studied and completed a diploma in journalism. With this I’ve made it a personal journey to use everything I studied and learnt into producing direct mail letters that generate an amazing response, letters that generate leads, easily.
Each month I would send and test a batch of 1,000 new letters. Any that didn’t achieve a good enough response would be tweaked and another 1,000 sent out. Yes, at todays postage rates that’s a cost of $1,000 per trial. My aim is to ensure I at least earned 2 or 3 sales from the spend. Our areas have on average 2,500 properties, I was aiming to at least achieve 2 or more sales per month from them, giving me a return of $28,520 per month from direct mail (our average commission is $14,260 ). It’s no secret that we send out 15,00 to 20,000 letters per month for my sales team which is approximately $180,000 in postage. This means I take this seriously, these need to work. Just scroll through my posts on Facebook, Instagram or follow me on Snapchat.
I’ve now packaged 1 years worth of letters for you, that’s 12 letters, 1 for every month. All tested, all used, all have given us leads, listings & sales.
What we do… we hit every house in our farm area (approx 2,500), every month. This consistently gets us 20 – 30 appraisals per month. I’ve taken screenshots for everyone to see.
When deciding if and how much to price these I wanted to make it fair, affordable but enough to ensure that only the ambitious real estate agents, those who will take this seriously enough to implement, would be the ones to get it. So I’ve priced them at just $40 per letter, which is ridiculously cheap. It’s essentially 2 hours work at a receptionist level pay rate. Considering each letter was tested by sending 1,000 at a cost of $1,000 postage + paper + envelopes etc, I’m actually still giving these away. So I’m only make a certain number of packs available (15 at the moment) then I will close this offer for a while until I feel like re-opening it.
Letters include:
– Start of year
– Seasonal letters
– Tax time letters
– Market fluctuations letters
– Powerful closing paragraphs
– Strong call to action endings
Bonus:
3 x letters that have been drafted and tested but not fully implemented yet.
PLUS
How to video on slush funds, how to start off, farm areas etc.
Wishing you all the best in success and if you do purchase this pack, feel free to contact me and discuss who to best implement it.
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