Influencer Marketing

So one of the biggest trends in social “hacking” for businesses is influencer marketing. You are more than likely on this page as myself or my team have been in communication about working together. If this is new territory for you, we’ve put together information on the topic from Wikipedia, Forbes Magazine and Business Review Magazines. At the bottom of the page I have included how I can help you.

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer marketing is not new. It’s been around for many years. Lately it’s become a hot topic for marketers — probably because we are realizing how powerful it is, especially as an alternative to traditional advertising that can be expensive and inefficient. More importantly, consumers don’t like to be advertised to and marketing messages have less credibility every day.

Here’s how to do influencer marketing right.
Advertisers have used celebrities in their campaigns for decades. Marketers are essentially borrowing their credibility, follower reach and familiarity to sell a product. Influencer marketing tends to be broken into two sub-practices: earned influencer marketing and paid influencer marketing. Earned marketing stems from unpaid or preexisting relationships with influencers or third party content that is promoted by the influencer to further their own personal social growth. Paid influencer marketing campaigns can take the form of sponsorship, pre-roll advertising or testimonial messaging and can appear at any point in the content.

Why Use Social Networks?
Brands are evolving in terms of marketing. While putting an ad on television has a high cost, working with an influencer has a negligible cost in relation to the possible benefits it can receive. For example, if an influencer has 20,000 followers on Instagram and a company gives them a product on the condition that he exposes it to his audience, this company would be making an investment of the cost of a product in exchange for reaching at least the large most followers of the public figure. More and more people are using the Internet and more importantly speaking in terms of marketing, more and more people are using online platforms to make purchases.

Applications:
Influencer marketing derives its value from 3 sources:
1. Social reach: Influencers are able to reach millions of consumers through their social channels and blogs.
2. Original content: Influencers produce original, and oftentimes effective, marketing content for the brand.
3. Consumer trust: Influencers maintain strong relationships with their audience, who have a certain level of trust in the influencer’s opinions.

What is the global rate for Influencer Marketing:
Edgar obviously has his own special ways of helping you and your business. So that you can understand the growing importance of influencer marketing, below is the global rate card from Tribe for influencer paid posts. This will help you understand the value or what Edgar is offering.

Let us manage your socials:
Take it up another notch! If you realise how important it is to create and grow an audience and want a professional media company to do this for you let us know. Many businesses either try this themselves or just engage a younger person who uses social media for personal use, to try and figure out how to do it for business growth, then wonder why it didn’t work or loose faith in the results. We are a professional business persons media company, we grow businesses and their audience. It’s so important because once you realise that you want to sell your “thing” to someone, that someone will never buy your “thing” until you have their attention. Attention and audience growth is EVERYTHING. Contact the team at Natgroup Promotions on info@edgarnatolo.com so we can get together and discuss what is possible.

Affiliate Marketing:
Whilst we understand the process and concept of affiliate marketing, we apologise but we are not interested in this type of brand promotion or becoming an affiliate to promote your product for a commission. We run several of our own businesses successfully. Should you require more market exposure, online branding, targeted marketing, look-a-like audience setups, facebook pixel advertising etc please consider letting us manage you social media marketing. Simply contact us to discuss.

Edgar Natolo’s socials

Unpaid Influencer Marketing:
If we have communicated and your product is something that I believe in, fits with my quirky character and a business I want to help then I will happily promote once or twice or a bit more regularly for you. All you need to do is simply post the item to me. You can send 1 item, 2 or several, I will then:

Post of my socials:
You will receive a post for each item (for example if you send 2 pairs of quirky socks) my marketing team will work together with me two come up with 2 photos that can be posted on our socials at separate times.

Where will it be posted?
Posted Image: It will be posted on the selected Edgar Natolo’s social accounts either on Facebook, Instagram and Snapchat. For details on some of Edgar’s social media accounts and channels visit: https://edgarnatolo.com/the-edgarnatolo-show/

Tags / Website:
Your business will be tagged on the photo or story. Please supply us with your profile name (ie @yourprofilename)
Your website will also be tagged and mentioned in the post description.

Discount Code:
Should you wish to increase your buyer exposure and conversion, you are welcome to offer a “Discount Code” should your website use one. This will be written into the description.

Copies of photos:
You are more than welcome to screenshot or save if possible the photo we use. Our marketing department will only send high definition images to companies who have paid for Influence Marketing with authorisation for use in any ads, media or promotion.

Where to send:
Standard Mail Packages can be sent to:
Attention: Edgar Natolo
Natgroup Promotions
PO Box 1277
Oxenford, Queensland
Australia 4210

Courier Postage can be sent to:
Attention: Edgar Natolo
Natgroup
6/64 Siganto Drive
Helensvale, Queensland
Australia 4212

Paid Influencer Marketing:
This includes the same as above with the addition of images sent to you for your own marketing plus we include a “boost campaign” to your products target market substantially increasing your audience attention and influenced audience numbers.

#PayItForward Campaign
Perhaps after trying the above you would be interested in continued complimentary market exposure by joining our #PayItForward 2019 campaign for businesses. Please click here to see how this works: https://edgarnatolo.com/payitforward-campaign

Edgar’s Online Influencer Rating:

@LittleManJasper (Instagram)
@Ruby.the.ragdoll (Instagram)
@Indy.the.ridgie (Instagram)

Unpaid Influencer Marketing:
If we have communicated and your product is something that we believe suits one of these accounts, we will happily promote your product. All you need to do is simply post the item to us at the above address for Edgar Natolo and let us know which account you wish to work with. You can send 1 item, 2 or several, we will then:

Post to one of the selected socials :
You will receive a post for each item, our marketing team will take a photo/photos that can be posted on the selected social account.

Where will it be posted?
Image will be posted on the selected social account you have chosen to work with on Instagram,

Discount Code:
Should you wish to increase your buyer exposure and conversion, you are welcome to offer a “Discount Code” should your website use one. This will be written into the description.

Paid Influencer Marketing:
If we have communicated and believe in the product you wish to for us to endorse, give a shoutout to and promote, you have the option for a paid post. This is a guaranteed post with a photos taken by our teams photographer.

Rate per post?
$300 AUD per post. This can be paid at www.edgarnatolo.com/shop/pay-it-forward

Where will it be posted?
Image will be posted on the selected social account you have chosen to work with on Instagram. Posts are guaranteed to remain in the feed for a period of 30 days. Most of the time however, leave the post there.

You will also feature in our “Stories” for 24 hours that week the post is made. If supplied a link to your website will be used as well as a “Swipe Up” call to action.

Copies of photos?
If you wish to be emailed or messaged copies of photos please let us know.

Discount Code:
Should you wish to increase your buyer exposure and conversion, you are welcome to offer a “Discount Code” should your website use one. This will be written into the description.